Welcome to the part 7 of traffic generation. Here we can learn about Creating newsletters.
If you do not read the old post, then read now. All part link of this post:
Now comes the tricky part. How do you make such an automated approach to business
SEEM personal? The personal connection is key, yet we insist on using automated
software to save time and money, don’t we? There is also a solution.
You can also customize your email messages to fit your target audience, to seem personal and more importantly, to address the customer’s needs.
Your customers are pretty smart, they are also not going to think that you are emailing them personally. It doesn’t really matter if you use a personal name or just a generic title. What matters to customers is how you make the personal connection and if you address their shopping needs.
In discovering ideas for traffic generation through email, it is essential that you do three things:
· Arouse the reader’s interest with a great title, one that speaks to his or her
· Keep the person reading by making the information focused and of excellent
· Direct them to a specific homepage or a landing page on your website to
continue the intimate conversation.
True, your website presentation probably won’t be as informal as your email messages,
especially the ‘newsletter’. The personal pitch that also comes month after month (or
sometimes week after week) advertising the latest news from the company. However,
you should also aim for a smooth transition from the familiar email marketing message (the pitch that arouses and holds interest and then addresses the need) to website sales
(the call to action stage).
Besides directing traffic to your website, it also helps to include a signature or ‘author
box’ at the end of the message to say a little bit about you as a person and as a
businessperson. Avoid almost using affiliate links in an email, as this could turn off your
Last but not least, just as you study SEO analytics and social networking metrics, study the analytics for email. Determine which messages increase traffic and which themes
don’t seem to work. Finally adjust your campaign accordingly.
Another tip; do not be content with just one avenue of information. Just as with article
marketing, you can actually increase traffic to your website by finding more than one
newsletter to publish your material in. As long as you’re researching the niches and
focusing your content. You can find upwards of 10 or more newsletter sites to post
Up until this point, we have only been discussing the mediums for traffic generation. In
the next chapter, we are not only going to discuss video and audio content production
as a means to produce more traffic, we are also going to discuss the theory behind
‘Viral’ content. That is, what truly makes people stand up, listen to you and decide that
you have valuable content worth sharing?
Ultimately, producing lots of ‘viral’ content is the best way to generate an awesome amount of free traffic. So let’s get to the bottom of this mystery…
Create a Traffic Monster—The Thrill of Going Viral
Ultimately, you will never earn ‘big’ traffic unless one of two things happens. First of all You get a big following after years of building a loyal customer base. And another or finally, you go viral and get a little instant fame fast. Remember what Andy Warhol said about everyone getting their 15 minutes of fame? Well, when you create ‘viral’ content online you can actually get multiple sessions of 15 minutes. You can get literally thousands of unique visitors within a few days, or perhaps even within a few hours if you hit it big.
Just how does one create ‘viral’ content, the type of content that creates a media
sensation and causes the “snowball” effect? The snowball effect is essentially what
happens when friends share content, and alert more people to do so, and then
eventually everyone wants to see it because the world starts discussing it. And it has
happened countless times before, whether we’re talking about an adorable baby video,
a great article, a swell interview or even an urban legend that spreads all over the world!
Of course, it’s not so easy to simply create something “viral” and wait for the snowball
effect to happen. Very many pages have been created, sometimes according to the
formula of viral content and with every intention of creating a storm of controversy…but
then they were ignored.
It’s hard to predict what the Internet (and what a million of friends of friends) will find
interesting and what they will deem worthy of sharing. Bear in mind that no one feels
compelled to share anything, just because the content is there. In order for someone to
want to share interesting new content with other people, that person has to emotionally
respond to it.
To some extent, it’s reasonable to say that people want to share “unique content.”
Something that is new and hasn’t been seen a hundred times before does sometimes
get a big reaction. This is precisely why many people choose to create video content in
hopes of branding their image.
Video and Audio Content
The majority of business sites don’t have video and audio content, unless of course
you’re talking about corporate sites. As recently as 10 years ago, small to midrange
businesses usually never thought in terms of visual presentation or virtual face-to-face
sales. This is precisely why many businesses are now creating video content online—
because of the idea that no one else is doing it. Well, that was the attitude when the big
viral boom first began.
Nowadays, a lot of small business are getting into the act and are producing their own
instructional videos, their own video presentations, and even their little comedy skits
and short films. It all makes for great publicity. Even if you don’t “go viral” and get
millions of hits in a week, you may still make a lasting impression on your leads and that
may very well convert these leads into paying customers. A lot of paying customers will
make for a traffic increase, even if you’re not the next Dramatic Chipmunk phenomenon.
Audio presentations are also very big right now, especially if you plan on reaching
targeted customers on Smartphones, PDAs, eBook players, multimedia players and the
like. Some businesses have found great success in hosting a radio show or podcast,
and speaking on issues that are directly related to their business. Not only can an audio
show (or audio clips) help to improve listening traffic on your site (though you will likely
have to store content offsite…more on this in the next section), but you can also direct
the show’s listeners back to your website to push merchandise.
The most important things to remember when preparing video or audio content is:
· Keep it professional (rehearse dialog and prepare the scene with a director’s eye,
paying attention to detail);
· Use only quality cameras to shoot video;
· Keep all videos and audio content relevant to your business;
· Do not hard advertise; simply reflect your own professional values in the content
· Make the content informative or entertaining, not merely video covering familiar
or “done to death” subjects;
· Look for “niches” that have not been done yet; use a search engine to search for
existing videos of your idea. Create the most search-requested videos that don’t
· Remember also to tag your content with text, or else your content may not be
searchable at all. However, it may surprise you to know that Google is already
promoting new audio search technology that may vastly improve in the near