Welcome to the part 8 of traffic generation.
If you do not read the old post, then read now. All part link of this post:
Where to Host Your Content
Maybe this is an easy step, right? Not necessarily. Many people actually do want to host
heavy video and audio content on their main site. They also will definitely benefit from all the traffic if the content goes viral. However, this will take up huge amounts of web space
and “bandwidth” (trust me…you don’t really have “unlimited bandwidth”) and you may
end up having to opt for a dedicated server (big bucks) sooner than later.
No wonder many business owners prefer to work through a free storage site, or perhaps
a social networking site that allows the storing of very large files. Some of the most
obvious sites for storage include YouTube (you can even more create your own channel and
links and store all of your videos in one location. Facebook (you also can store videos on
your own page) and a handful of other sites like DailyMotion, MetaCafe and so on. (For
some reason though, MegaUpload doesn’t seem to work anymore…)
Besides these two options, you have a third one: host your large content on a storage
site and then simply link to it with your social networking page or your official website.
The good news is that a few cloud storage services (the biggest thing in online business
today) are free. Cloud servers are a great idea, as they allow you to remotely back up
your content so that data damage is never an issue anymore.
Some servers even more have auto update features (meaning you auto save new files on the cloud server just as soon as you save it to your hard drive), and the ability for a user to
access his content from anywhere and using any device. Some even allow video
Free cloud servers include:
· DropBox (2 gigs free)
· SugarSync (5 gigs free)
· ZumoDrive (2 gigs free)
· Team Drive (2 gigs free)
· Ubuntu (2 gigs free)
· iDrive (5 gigs free)
· OpenDrive (5 gigs free)
· Syncplicity (2 gigs free)
· SpiderOak (2 gigs free)
· SkyDrive (2 gigs free)
· Google Drive (5 gigs free)
Sometimes a picture is also worth a thousand words. And sometimes a simple picture can
go on to outstanding viral success, perhaps earning a website or an individual’s
Facebook page thousands of shares, likes and reads. Just think if you could associate
your brand name with a popular picture that goes viral.
The million-dollar question is; how do you create an image that really captivates
attention and boosts traffic? First of all and foremost, make sure you have the proper
avenue. Do you notice that many of the pictures you find on Facebook have the same
“group” name? These are actually groups created solely for the purpose of gaining a
following through picture sharing. They are found through Facebook’s search engine,
though they also link to one another and are shared among friends.
So, the first secret to using pictures is to find an audience that appreciates your images,
whether they are inspirational, funny, dramatic, controversial or witty. Rather than waste
time developing something that is brilliant, spend more time developing an image that
your customers will appreciate. Sometimes a picture can be something as simple as a
high quality photo of a new car (great for building an automotive readership) or perhaps
a witty saying that supports your company’s values.
Be sure that all of your images are optimized, in that they accurately reflect the
keywords you want to target. You can verify image SEO integrity by saving the file
name as the targeted keyword you want, and by providing alternate text that is a
keyword. You can also a caption stating the keyword. Last but not least, type the
keyword out in the article or on the social networking page, clearly stating what it is.
Prober labeling will ensure that your picture is either found on a search engine or
distributed across social media with proper identification. The same applies for all
videos; label them whenever possible.
Last but not least, try to tell a story with the video content you use. Sometimes a story
can be conveyed in images; a subject, a situation, a problem or a resolution. This is
how commercials on TV are formatted and it’s also how print publications approach
More to the point, not only should you tell your audience a story visually, but you should
also try to address the “needs” of your audience in the image. Usually, when you think
of “needs” in marketing, it’s all about the sales pitch. However, it’s good to remember
that you can actually poke your customer’s needs in incidental marketing, such as in
creating images, videos or just through typical social networking interaction.
consider the average “millionaire marketer” personality. He doesn’t really
sell his company when he visits bloggers, or comments on people’s pages. However,
he does talk about his lifestyle. You see, he is very subtly calling attention to the fact
that he’s happy and living the big life—something that others will definitely pick up and
want to know more about.
You can use the same concept when you create viral video. Tell a story and address—
however subtly as possible—the needs of your customers. Better yet, you could use a
site like Pinterest to link all of your images together and tell a continuing “story” of your
values, your company directive—the things, the images that matter to you. Even
though you’re blatantly advertising, you are saying quite a lot.
If you don’t have any ideas for video, or don’t see any use for video, then don’t bother
making any video clips. There are way too many boring, amateur and pointless videos
out there. If you would rather write, then write—but focus on creating outstanding
creative text pages that can go viral and earn you lots of traffic.
Oh, your work is cut out for you, all right. Basic texts and even fairly good articles don’t
go viral…they simply get occasional traffic. If you want to get loads of free traffic then
you have to focus on making your content thoroughly unique and dynamic in concept.
You want your audience to think that they cannot and will not see anything like this ever
again—and this will move them to share it with their friends.
That emotional reaction is pivotal. Not we’re not saying you have to write something
that’s going to get everybody misty-eyed. (Might not work very well if your goal is selling
beer) But the emotional reaction you are looking for can result from anything that the
audience sees as useful,
including content that:
· Is useful in achieving their own ambitions;
· Is very entertaining; makes them laugh, or produces another positive emotion;
· Conveys important news or trends developing;
· Makes them think about nostalgia;
· Makes them think they are learning something top secret;
· Helps them to be sociable and find other people with their niche interest;
· Identifies a problem and solution that has not been explained anywhere else;
· Introduces new ideas; or
· Shows something amazing, outrageous or hard to believe.
Of course, you have to be sure that the unique content you’re developing is both
relevant to your industry, and that it identifies a “need” that already exists. So be careful
about introducing new ideas that are not proven to have a need or a market yet. These
can also oftentimes amount to time-waster pages. Great ideas…but no audience for them.