Hi, Welcome to the PBN and Web 2.0 last part of this post. Let’s start.
DAYS 55-57: Web 2.0 Development
Like your PBN, you should spend time developing your web 2.0 network. You know that I
prefer creating “super” web 2.0s because they are more content heavy and less likely to be
deleted. Go here to learn how to create super web 2.0s.
DAY 58-59: Build More Business Listings
It’s been almost 30 days since you built your last business listings, so it’s time to build more.
DAY 60: Indexing
You know what to do! Reminder…
DAYS 61-70: Relevant Guest Posts
Developing content for guest posts and reaching out is a very time-intensive process. I
dedicate at least 10 or more days to developing content assets. Once these are completed, I will go out and pitch the resources to websites with relevant Topical Trust Flow.
Keep in mind, it doesn’t have to be an exact match Topical Trust Flow, but it should be in the same realm of relevancy. For example, I may publish an article on a general “Business”
website even though my site is about SEO.
Google’s algorithm is smart enough to know that those topics are in the same sphere of relevancy.
I recommend spending the first five days creating content. Make sure the content is structure
according to the guidelines listed on the site’s you prospected for. Then, spend the next five
days reaching out to these sites and pitching your content.
You can use Buzzstream for this or just do it manually.
Securing these relevant links is critical to building a solid tier one layer around your site.
DAYS 71-74: PBN and Web 2.0 Link Insertion
It’s been around 10 days since you created your blog network and web 2.0 properties. If you
were smart, you didn’t link out to your money site. Since enough time has elapsed and these
sites have been recrawled and indexed. It’s time for you to insert your links into the content. I
suggest drip feeding the link insertion over the course of a few weeks or even months.
After you’ve placed a link, change the publish date on the article to a more recent date, and
submit the article to a ping service. These small techniques will get Google to recrawl the
article and recognize the new link.
DAY 75: Tier Two Social Profiles
I probably take things too far, but I actually build social accounts for my every single one of
my expired domains and targeted domains. I just jump on Fiverr and get the profiles created.
These social profiles add another layer of relevancy because each social profile will be
themed around the main keyword I’m targeting.
DAYS 76-80: Link Fortification
At this stage, you’ll see some pretty dramatic improvements, but if you want your rankings to
really climb and stand the test of time, then you need to fortify your backlinks. Some people
view tiered link building as a spam tactic, but I view it as creating a relevant web around your
I created a series on tiered link building that will help you understand this concept further.
Check it out:
• 1.How to Build Tier One Backlinks
• 2.How to Build Tier Two Backlinks
• 3.How to Build Tier Three Backlinks
DAYS 81-85: Create Content Assets
A content “asset” is something that you can continue to leverage throughout an entire SEO
campaign. These assets should be created under your brand and are designed to show
Google that your brand is “everywhere” and is the authority within your industry. A content
asset can come in many different forms including an article, infographic, video, podcast, or
even a useful tool.
Here are examples of content assets I’ve built for Gotch SEO:
5 Classic Anchor Text Mistakes You’re Probably Making – I wrote this article on Medium.com
so I can reach a different audience and continue to build my authority away from my site.
Notice, how I didn’t use any exact match anchors. It is BRANDED content. That means you
want Google to see this content and see that your brand is contributing value across multiple
With this content, I then create what I’ve deemed the “modern day link wheel”. The modern
day link wheel is simply leverage your content assets across different mediums.
So, for example, you’ll see in this article that I actually link to my Medium article, but in this
article I wrote on Storify, I don’t even link to Gotch SEO. Google’s algorithm is smart enough
to see that my brand “Gotch SEO” wrote the article and my site will still benefit because of the
“implied” link or citation.
DAYS 85-90: Broken Link Building
Broken link building is an old school technique, but is still awesome for scoring Topical
relevant links on high-authority pages.
Prospecting for broken links on websites and then taking the time to reach out is an extremely
time intensive process. That’s exactly why I spend at least 5-6 days doing it. The links you
obtain through this process are well worth the amount of time it takes.
BONUS: How to “Earn” Links
STRATEGY 1: Care About Good Content
“Content is KING!!!” Okay… you know I’m kidding, but it IS really important.
High-value content is the foundation of any successful SEO campaign. In fact, producing
valuable content is more than just some SEO technique. It’s actually extremely beneficial to your business and it is one of the most cost-effective forms of marketing there is.
No, producing one valuable piece of content will not make your business explode with
massive profits. But consistently producing awesome content AND having an effective
promotional strategy, will help your business generate leads on auto-pilot.
More importantly, good content also acts an effective sales strategy because it gives your
prospects “results in advance” (Frank Kern), establishes your business as the “authority”, and
builds massive trust and goodwill for your business.
And yes, from a dorky SEO standpoint, good content ranks easier and quicker when highquality
links hit it. If the content is actually good, there’s a good chance it will acquire links
Need I say more?? Develop a content strategy. The end.
STRATEGY 2: Help a Reporter Out (HARO)
I didn’t include using HARO within the 90-day strategy because it’s something that you should
participate in frequently. It is easily one of the best ways to acquire high-quality links without
needing to do a ton of work. Sure, getting approved can be a challenge, but when you do, it’s
really worth it.
Here are few examples of links I’ve acquired for Gotch SEO through using HARO:
• 7 Entrepreneurs Share Ways on How to Grow Your Business
• Life Lessons: Nathan Gotch
The best way to get approved when using HARO is to provide overwhelming value. It’s that
I’ve given you a foundation of principles that you can use to actually achieve results in the
search engines. Please… don’t feel like you have to follow these principles down to a T.
Develop your own method and work flow. There isn’t only way to rank a website well in
Google. Pick and choose what you like most from this process and just TAKE ACTION.
The connections may not be clear right now in your mind, but taking action will give you the
references you need to make smart, strategic decisions. And most importantly… help you
drive new traffic, leads, and revenue for your business.
Just go out there and start grinding.
My rant is over, but before you go, make sure you head over and learn more about Gotch
SEO Academy. If you enjoyed this article, then you’ll love the academy. It is the only SEO
training course that focuses on RESULTS, not useless knowledge.
Click HERE to learn more about it.
Thank you so much for reading and you’ll be hearing from me soon!
If you do not read the old post, then read now. All part link of this post: